Erreur is a collaborative brand mock up between fellow designers. Each designer contributed to the overall ethos and aesthetic of the brand while contributing a final design to the look book in the end. Erreur came together as challenging the norms of trend for the anti-establishment rebel rich kid or the ‘error’ of the family to put it bluntly.

The project exemplifies the ability to target a customer and position a brand from not only a design standpoint, but a business point of view too. View the brand book below or click on erreur.com to shop and view more editorial.